Instant Coffee Smackdown

Swiss giant Nestle isn’t about to roll over and let Starbucks steal customers

Posted by Kim Peterson on Wednesday, November 18, 2009 1:31 PM
Starbucks introduced its own instant coffee product last month, and immediately insulted the competition by calling other instant coffees “flat and lifeless.”

That talk isn’t sitting too well with Nestlé, the Swiss company who makes the well-known Nescafé Tasters Choice instant coffee.

So Nestlé is striking back, launching a nationwide campaign calling Starbucks’ new Via product “a lot of hype.”

The rest of the story….


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Filed under My Personal Caffeine Ramblings

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