Monthly Archives: August 2011
It’s Not About The Coffee: On many previous occassions, I have written about my love for not only coffee, but for the written word – I love reading books. While I fully use the internet for just about everything possible, I still buy books – that’s right…I still buy books…off Amazon.com and have them delivered to my office. I so look forward to receiving that brown cardboard box with it’s treasures, I can hardly wait to open it and begin turning the pages and reading my latest purchases.
As a real estate trainer and instructor, I am in front of rooms of real estate agents, many of them under a lot of pressure everyday to keep their business running during tough economic times. I congratulate them for taking the time “on their own dime” to get better educated and prepare themselves for today’s market. I also take the opportunity to share with them my reading treasures – I bring along a copy of my book for them to peruse on their breaks, but more importantly, I call their attention to how this particular book offers insights that transcend to their business.
For three years I have been delighted with the response to one of my “treasures” – Howard Behar’s It’s Not About the Coffee – 10 Principles of Personal Leadership from a Life at Starbucks. These 10 principles apply to us all and, judging from the feedback from some of my students, is very relevant to our real estate business or any business for that matter. Do yourself a big favor, get a copy of this treasure for yourself.
Aaaah…The Sweet Smell of Coffee! – I admit it, I love coffee. I love everything about it. I love the smell of fresh roasted beans. I love the smell of fresh gound coffee. I love the smell of freshly brewed coffee. And most importantly for me, I love the taste of a good of a good cup of coffee. It can be a plain ole cup ‘o joe, a fancy schamzy cafe latte or my all-time favorite…a down and dirty double espresso.
It’s funny, but a lot people have fond memories of events, occasions or gatherings…I have them too, but I also have fond memories that recall a great cup of coffee with family, friends and business associates.
I recently returned from a wonderful business trip/vacation in Spain. Loved the country. Loved the people. Loved the art and architecture. Hated the coffee! I was there 16 days and never once had a good cup of coffee, much less espresso. Even with a Starbucks on nearly every corner, I was truly disappointed with the coffee in the homeland of my family.
Speaking of Starbucks in Spain…who knew that Madrid was Starbucks obessed? My vacation hotel (Preciosos) was an incredible location, suggested by my friend Lynda. Less than one block away was a Starbucks. Within a four block radius, another 3!! Heaven yes (a touch of home) but disappointment loomed with my very first sip of Cafe Latte. I missed the rich, strong taste of espresso that I have come to expect and love from “My Starbucks”. But never to be deterred, I set out on a mission to find my caffeine fix.