Caffeine Trivia 01.30.12

Howard Schultz, the CEO of Starbucks, provided this 1997 quote: “We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.”

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3 Comments

Filed under Caffeine Quotes, Caffeine Trivia

3 responses to “Caffeine Trivia 01.30.12

  1. Re : Howard Schultz, the CEO of Starbucks … : “We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had … ” There is got to be someone out there with the drive to do the same to the “Realtor” brand!

    • Alvaro – What a splendid idea….makes you go hmmmm. Gets my brain thinking – thanks!!

      • Thank you for replying Deborah. I am a witness to the fact that you don´t get lost in the technology discussion.
        As we are all worried about raw data feeds, iPad apps and internet marketing the public in its majority keep looking at most of us as taxi drivers, door openers or undeserving of the commissions.
        We need to tell the story of what we do, how we do it and how long and expensive it is to cultivate a client. I dream of a time when people consult with us when they are at the “drawing board” before getting married, establishing a business or considering a long term vision for their lives as they do when planning for life insurance or other securities.
        Bluntly, I don´t want to earn a commission from a client, I aim to earn thirty in twenty years… Here I propose a little exercise: let´s call 30 AXA independent contractors then call 30 local Realtors and write down the questions being asked by them, see where I´m going?
        If there is so much money to be sent to D.C. to be spent in Pac´s there should also be money to switch the current perception from salespeople (yes, starting with FREC´s name for us) to consultants or whichever is legal … got to start somewhere!

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