England. 1650. Oxford University. The first coffeehouse opened followed two years later by the opening in London of a coffeehouse by Pasqua Rose’e. Pasqua Rose’e ran the first coffee advertisement and made some pretty incredible claims: coffee would aid digestion, cure headaches, coughs, consumption, gout, scurvy and even prevent miscarriages. He also wrote that coffee would prevent drowsiness and make you prepared for business – he warned not to drink after supper unless you intend to be “watchful” – it will hinder sleep for three to four hours.
Personal Note: Can you say “Decaf”?