Just read an article: Industry experts credit a handful of diverse factors driving coffee’s escalating popularity. The most cited is the growth in hot-selling home-brewing gadgets, with single-serve coffee makers leading the pack. Other strong factors: gourmet offerings, coffeehouses with hip appeal and health benefits.
Experts credit coffee’s new-found image as healthy for driving up sales. Coffee, caffeinated or decaffeinated, may help extend the lives of people who drink it daily, according to researchers at the National Cancer Institute.
Men who drank two to three cups a day had a 10 percent chance of outliving those who drank no coffee, while women had a 13 percent advantage, according to the 2012 study.
Source: USA Today http://www.usatoday.com/story/money/business/2013/04/09/coffee-mania/2069335/