Caffeine Trivia 1.30.14

Famous Coffee Drinker in Pop Culture: Juan Valdez

This fictional character has become a coffee icon as well an icon of Columbia. First introduced in 1959, Juan Valdez (and his mule) have become frequently mimicked and parodied in pop culture.

During the U.S. Advertising Week in 2005, Juan beat out Ronald MacDonald, the Geico Gecko, the Double Mint Twins, and the Energizer Bunny to be named the most important advertising icon in America. That is some stiff competition for this mustached coffee man.

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