The idea of doctoring up one’s coffee with cream and sweeteners, came into fashion in Europe around 1529, when the first coffee house in Europe was established. Vienna was invaded by the Turkish army, who left many bags of coffee behind when they fled the city. Franz Georg Kolschitzky claimed the coffee as the spoils of war, and opened a coffee house. Apparently, he had lived in Turkey and was the only person who recognized the value in the beans. He introduced the idea of filtering coffee, as well as the softening the brew with milk and sugar. The beverage was quite a hit, and when coffee houses also started serving sweet pastries and other confectionary treats, their popularity exploded.