As most of you know, I love, love , love Starbucks. And as one of the book titles so aptly says…It’s Not About Coffee…it’s about the experience. I found some great pieces of Starbucks history – Here’s Part One:
The history of Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. The company did well, but things began to change in the 80s.
First, Zev Siegl sold out in 1980. Yet at that time, Starbucks was the largest roaster in Washington with six retail outlets. In 1981 a plastics salesman noticed the number of plastic drip-brewing thermoses that Starbucks was buying from Hammarplast, the manufacturer that he represented. Howard Schultz would become to Starbucks what Ray Kroc was to McDonald’s, a supporting salesman who saw a great product and a great opportunity. More tomorrow!
Source: By George Garza